Here's what you think about Market Sentiment

Results from the survey, changes to Market Sentiment, and a special offer

One, None and One Hundred Thousand is a 1926 novel by the Nobel prize winning Italian writer Luigi Pirandello.

The story revolves around Vitangelo Moscarda, who discovers one day through a casual remark by his wife that his nose tilts to the right, which is something he had never realized and which no mirror had ever told him. This seemingly trivial observation triggers an existential crisis in Moscarda, leading him to question the very essence of who he is.

The gist of the book is that the person you think of as “yourself” exists only for you, and every person you meet creates a different version of “you” in their heads.

To know what you think about Market Sentiment, we ran an anonymous survey a few days back — here are the results and the changes we are making based on your feedback.

h/t

Callum Thomas

for the idea of sharing the survey results.

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Subscriber Satisfaction

A surprising finding was that our NPS score for paid subscribers was 12, and for free subscribers, it was 16. A score above 0 is considered good, and while we don’t have any good benchmarks to go by (please share if you have any metrics for Financial Newsletters), we will be measuring this every quarter going forward.

An easier (and better) metric we measured was satisfaction related to pricing — 82% of our paid subscribers think that Market Sentiment is worth it at the current price of $180 per year.

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Reasons for Subscribing

We kept this open-ended, and the responses aligned with the analysis we were creating. The key factors driving the subscription were:

• New ideas & interesting perspectives

• Asset allocation and portfolio strategies

• Data-backed and reproducible ideas

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Changes to Market Sentiment

The most common request from free and paid subscribers was to increase our number of articles. We will be leveling up on this and are committing to at least eight articles per month. We are also focusing on more actionable ideas.

1. Ideastorms — Tuesday, 9 AM EST

2. Deep dives — Thursday, 9 AM EST

(The timings were chosen based on the most popular slots picked by our readers)

Another request from free subscribers was a better way to get a flavor of our work before subscribing. While we used to run a free trial, the overhead and cancellation headaches were not worth it.

So, we are creating a free course where all our new subscribers (and existing free subs) will get 7 of our previous deep dives for free. Substack cannot do this now, and we will be using ConvertKit (so expect mail from a new domain!)

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Testimonials

Here’s a selection of the testimonials we received from our survey and Substack notes:

“The articles I have read so far are thoughtful, not wishful.”

“You do excellent work delving into different investment strategies and ideologies. It has led me down different paths of learning about investing from what I already knew. Thank you for the work!"

“I've been following you ever since the inception of your subreddit. The articles have continued to improve to the point where it would be foolish to not subscribe! Cheers, Noah"

“This is easily the most evidence-backed, not click-bait, not "#1 Stock Now!" investing information I've found. I value supporting that.”

“As a financial advisor, I value your research, insight, and the stories you convey. Thank you!”

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Overall, we are very pleased with the survey results and the positive feedback. It’s often said that you get the customers you deserve. If that’s true, we consider the quality of our readers to be the best compliment we could hope for.

As a token of our appreciation for all the support, we're offering you a limited-time 20% discount on the paid subscription. This offer is only valid for one day, and the price is locked in as long as you remain a subscriber.

If you are an existing subscriber, you can upgrade to a lifetime membership to Market Sentiment and get access to our universal repository containing all reports, codes, and portfolios.

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If you find value in our content and want to delve deeper, this might be the perfect opportunity. But no pressure – your readership, paid or not, is always valued.