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Counter question:

1. how does change in rank within top 100 affect the weight adjustments of investment? Maybe there is a distinction between top 5, top 20 and top 100?

2. what does a change in rank or appearance on the list means for change in performance for the next year? what about 3-5 years or 10 years (or was it temporary)?

3. what is the relationship between reputation and customer loyalty? https://marketsentiment.substack.com/p/most-reputable-brands

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Nice article! Check out the energy sector - more upside potential than tech stocks. Would be good to test this against an inflation/deflationary period as well as market sentiment.

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do you work in finance?

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